- Business
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- Hispanic Meeting & Event Planning Online Directory Launches
- Welcome, Molly Robbins: Latina Brand Builder
- Diversity
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- Welcome, Molly Robbins: Latina Brand Builder
- News from the 07 - 08 Season
- Hispanic Market
- Hispanic Meeting & Event Planning Online Directory Launches
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- News from the 07 - 08 Season
- Industry Specific
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- Hispanic Meeting & Event Planning Online Directory Launches
- Welcome, Molly Robbins: Latina Brand Builder
- Miscellaneous
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- Hispanic Meeting & Event Planning Online Directory Launches
- Motivational
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- News from the 07 - 08 Season
- Welcome, Molly Robbins: Latina Brand Builder
- Personal development
- LATINO SPEAKERS BUREAU NEWSLETTER. AUGUST 2008
- Hispanic Meeting & Event Planning Online Directory Launches
- News from the 07 - 08 Season
Hispanic Meeting & Event Planning Online Directory Launches
06/04/2008 - By Leonor McCall-Rodriguez
Leonor McCall-Rodriguez, Founder
The Latino Speakers Bureau announced the launch of their Hispanic Meeting & Event Planning Online Directory, designed to serve the needs of this industry with speakers, professional services and small business resources that are valuable to their eve
For Immediate Release
Redondo Beach, CA (PRWEB) June 4, 2008--A new Hispanic Event Planning Online Directory was launched this week to serve meeting and event planners with a major focus on small businesses and the Hispanic market. LatinoSpeakersBureau.com brings together Hispanic vendors and professionals often unseen and overlooked that are valuable to Meeting & Event Planners who seek diversity resources in their online searches.
Latino Speakers Bureau founder, Leonor McCall-Rodriguez, built the website directory with the needs of event and meeting professionals in mind, adding listings of keynote speakers, meeting locations and a wider variety of resources in a one-stop-shop online tool geared to showcase not only Hispanic speakers, but a broader offering of women and minority-owned small businesses.
“After 6 years of work with the Speakers Bureau and out in the Hispanic business community, we met many vendors who were not connecting with event planners and meeting professionals, so we did the same thing we did with the Bureau: we created our own online solution”, said McCall-Rodriguez, whose career spans the U.S. and Latin America with marketing and business development projects, including several Fortune 100 companies.
In this industry, she tackled the challenge of Hispanic speaking professionals to increase visibility, because they tend to operate as sole proprietorships or small businesses and compete against large scale general market bureaus. Visibility is critical in a market where speakers must highlight their programs, resumes and seminars in different languages before potential corporate, government, conference and non-profit event planners. Today, the Latino Speakers Bureau group boasts multiple sites and includes successful Latinos who travel the world with their best sellers and keynotes. Among them are Jimmy Cabrera, Joachim de Posada, Dr. Jo Ann Pina, Victor Antonio Gonzalez, Simon Silva, Maria Marin and David Gonzalez.
On LatinoSpeakersBureau.com, other small businesses and professionals such as photographers, lawyers, chefs, producers, emcees and comedians will now be part of the online directory. The new portal includes an Event calendar, Articles page, and a Classifieds section, sure to grow as minority businesses build their ads for the event and meeting industry. It has aroused a lot of interest in other countries, where event planners and speakers see this as a business networking opportunity. It is also expected to attract corporate advertisers who offer travel, production services and event locations.
One category that has aroused interest because of its cultural twist is Weddings & Quinceañeras, that will showcase professionals and services related to these life events, including culturally relevant seminars for young women and couples from Hispanic professionals.
The site will also allow McCall-Rodriguez to showcase many non-profits that constantly reach out to the Latino Speakers Bureau, including those that provide Spanish assisted services for the community across the U.S.. “One of the things I love the most about America is our volunteer spirit and non-profit activity. Our Bureau gives back to our community by providing visibility to non-profits and their causes”, she explains.
Leonor concluded, “When you see a market need, you can wait for the market to solve it, or jump in and develop your own. We feel this one was long overdue.”
Latino Speakers Bureau is a division of Mira Promo Inc., California Corporation serving the Hispanic market since 2002, with Hispanic market and multicultural business development solutions. Latino Speakers Bureau is a trademark of Mira Promo Inc.
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Contact:
Leonor McCall-Rodriguez
310-937-2789
info@latinospeakersbureau.com
